Designing a TV channel brand is a fascinating process spanning the progressive development of various elements in an integrated media case. The most essential part of building a brand in this field is the logo, as it serves as the jumping-off point for the channel's entire on-air image. We created the logo for Israel Plus. Israel Plus is a relatively new channel, but its popularity is growing fast with a rapidly expanding viewership. It offers a diverse programming schedule in many different countries, including Israel, the USA, Canada, Australia and Germany.